A while back, I was traveling through this small town in which I will not name. While in that town I noticed a small sandwich shop. I could tell by the sign on the front that this was a local business and not a franchise. The thing that I noticed most was day after day this place was packed. There was hardly a parking place open and I could see through the large windows that the line was always long. After a few times of seeing this, I decided to try this establishment.
I won't give away the details, but I will tell you the food was terrible. I know I have had worse food, but I really can't remember when. I started to wonder why so many people came day after day to get this terrible food. After looking around the town, it occured to me that this restaurant was one of a kind. There were mostly fast food establishments, but not any restaurants or anything out of the ordinary.
I used to think the sign of a good restaurant was a good client base. I now realize that is not the case at all. When a restaurant is the only one for miles, it is bound to be busy no matter how bad the food is. On the flip side, a great restaurant in the city may have an average monetary value. So when you own a restauarant, I suppose you must decide whether you want to be the only one around or a really great restaurant.
If someone would like to be an excellent restaurant owner, I would think he or she would want to be both. So how do you know if you have a great restaurant? If you are unique, but not great the town will dine with you. If you are great, not only will you be serving people from your town, but you will be serving people from the surrounding towns as well. If you can somehow manage to be both unique and great, people will travel all over the country to dine with you. In a world filled with both unique and great restaurants, strive for both and the sky is the limit!